We have already written about one of the most important indicators - eCPM - here. Today we would like to introduce some simple actions that you can undertake to try to improve your eCPM.

eCPM is:

eCPM=(Total earning/Number of impressions)x1000

The formula shows that in order to improve eCPM we have to either improve earnings (influenced by cost per click - CPC - and click through rate - CTR) or reduce ad impression frequency.

Below you can find some advice regarding improving eCPM:

• Less ad boxes on the website According to the regulations you can place as much as 3 ad codes on a website. Sometimes it is beneficial not to display the code in your footer. It is usually the least frequently clicked code. You don’t have to resign from that code on all sub sites. You can delete it only where the click number is the least significant.
• Deleting ads from sites with low eCPM If reducing the box number doesn’t help you should consider deleting ads from the least effective sub sites.
• Describing each sub site with relevant meta tags One of the elements analysed by the Adkontekst robot in the course of adjusting ads to website content is the meta tag description of a website (especially the title, description and keywords). Good meta tag description for each sub site enables the system to choose better ads that will be clicked more frequently.
• Choosing the right thematic category Choosing the thematic category that best describes a website helps our system to choose better ads. Here you can read more about channels and categories.

Of course this isn’t all. Because the topic is very wide we will return to it once in a while.

Fund transfer is a tool unique on our market. It enables Adkontekst network Partners to exchange money earned in the programme to their own advertising. The Partners also get a bonus: additional 40% of the funds.

It means that for each PLN 100 assigned to fund transfer the Partner gets PLN 140 to use for the Partner’s own advertising in search results and the Adkontekst content network.
For example: if you transfer PLN 250 your advertising budget will amount to PLN 350.

Thanks to this tool Adkontekst Partners have the possibility of gaining new clients for their products and services as well as new users for their websites. All this at an attractive CPC rate.
Fund transfer can be conducted in the ‘fund transfer‘ section of the Partner Panel. You have to fill the chosen sum and confirm your decision by clicking the ‘transfer’ button. The money will immediately appear on the Client account which you reach by choosing the ‘ad boxes‘ section in the left menu of the Partner Panel.

This entry is intended especially for those who only just start their acquaintance with contextual advertising. However, we hope that also old ‘cunning fellows’ will find some new information.

Contextual advertising should be understood as advertising in search engine results and in the form of ad boxes displayed on websites federated in content networks. Let’s focus on the second type. Here is an example, so that everybody know what we’re talking about: an Internet user browses the www.moto.wp.pl website. At the very bottom he sees a billboard with three text ads or one graphic-text ad.

The essence of contextual advertising is that the ad adjusts to the content of a website by itself. The Advertiser doesn’t have to worry about targeting ads in order to display them only to the Advertiser’s potential clients. The system chooses ads that best contextually suit a given website. It is the so called ‘pull advertising’: the Internet user browses the Internet for information by typing keywords into a search engine or by browsing websites devoted to the topic of the Internet user’s interest. Contextual ads adjust to the content of websites.

For the user it means that he or she will not be drowned in unwanted ads of no interest. He or she will see ads thematically related to the topic of his or her interest. If a person enters www.moto.wp.pl only ads related to parts and car accessories, car dealers, garages and similar topics will be displayed. The Internet user treats Sponsored Links not as obtrusive advertising but as advice and the answer to his questions and problems.

For you as an owner or administrator of a website it means that your ad income will grow. Users will click much more frequently on ads related to their interests. And you will earn much more at the same impression number.

Now you know how elastic Adkontekst is when it comes to creating different ad forms.

All you have to do to check out our standard ad forms is enter the specially prepared Ad formats website (PL) at Adkontekst.pl.  You are welcome to visit.