One of the questions asked most frequently right before or after joining Adkontekst is: “How much can I earn?”. It is just as important as difficult to answer. In this post we will introduce you to the basic factors that determine Adkontekst earnings.

Factors that determine earnings level are:

• number of users,
• website subject matter and ad adjustment,
• cost per click - CPC,
• click through rate - CTR,
• effective cost per thousand impressions - eCPM.

The number of website users is one of the most important factors that determine Adkontekst earnings. The more visitors come to your website, the bigger the chances that some of them will click on an ad.

In the Adkontekst network we have websites from big Internet portals (e.g. WP.pl, Gazeta.pl, o2.pl) to niche private websites. The big ones generate even several million impressions a day. The small ones - several hundred or thousand impressions.

Taking into consideration the experiences of our Partners Adkontekst earnings can range from several PLN a day for small, private websites to several hundred PLN a day for the bigger websites.

Website subject matter and ad adjustment

If you run a big website with varied content the system that chooses ads will be able to better adjust ads to your website.  Internet users are far more willing to click on ads well adjusted to the website content.

To help the system choose better ads for the content of your website we recommend you to choose the right thematic categories and to divide the website into several channels.

Price per click - CPC

We have no influence over CPC because it is set by our Advertisers. It is, however, good to know that the minimum CPC in the Adkontekst network is 0.15 point for the fixed CPC model and 0.18 point in the maxCPC model. You can find more information on CPC in the Adkontekst price list.

What is also worth mentioning is that our Publishers get a certain part of the CPC paid by the Advertiser. Your share ranges from 35% to 50% of the CPC. It is granted on the basis of the quality and number of users on the website submitted to Adkontekst. If at present your website has more high quality content and more users than at submission you can write to us and ask for changing your rate. After an audit of your website we will make a decision regarding modifying your share.

Click Through Rare - CTR

CTR value depends mostly on the adjustment of ads and on ad display position. In general, the closer to the content the ads are, the higher the click frequency. CTR can range from decimals of a percent on huge portals to more that 10% on well optimised smaller websites.

Effective cost per thousand impressions - eCPM

Get to know eCPM in this entry.