Based on our experience, the most effective advertisements are those that are directly surrounded with article text. The reader’s eye focuses on the article’s contents and rarely follows the contents of the left or right column. That is why ads should be placed within the Internet user’s field of view.

Below are some examples of interesting and effective methods of incorporating ads into the text. Click to enlarge the photo.

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This time we want to take a closer look at the most effective advertising models used on discussion forums, which are widely different than classic web pages containing articles. First of all, classic ad models, such as the 750×100 billboards or 160×600 skyscrapers are not very effective in this situation. Internet users tend to ignore everything that appears beyond the forum’s frame, focusing only on posted content. That is why we have to look for other, non-standard advertising models. These can be created using the partner’s panel under the “ad code” tab by choosing the “create your own ad” option.

Below are some of our own ideas for ads that bring in much higher revenue than classic advertising models. Click to enlarge the photo.

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A lot of our partners own websites with internal search engines (e.g. classifieds, travel or real-estate websites, online stores). By entering keywords in the search engine field, the user obtains a list of results. All result pages on websites that contain a high number of articles look similar (e.g. www.focus.pl/sport or http://technologie.gazeta.pl/technologie). These pages contain previews of articles from a given category available on the website.

Below are some suggestions for ads that work best on websites of this type. Click to enlarge the photo.

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