The most profitable ad models on websites with internal search engines

A lot of our partners own websites with internal search engines (e.g. classifieds, travel or real-estate websites, online stores). By entering keywords in the search engine field, the user obtains a list of results. All result pages on websites that contain a high number of articles look similar (e.g. www.focus.pl/sport or http://technologie.gazeta.pl/technologie). These pages contain previews of articles from a given category available on the website.

Below are some suggestions for ads that work best on websites of this type. Click to enlarge the photo.

1. Using SiteSearch

Site Search is a new advertising model addressed to owners of websites that make use of an internal search engine. With Site Search you can utilize and combine the potential of the search engine available on the Partner’s website and the Adkontekst advertisement resources. Site Search enables partners to place Sponsored Links above, next to or below the natural search results. Partners also decide about the amount of ads (up to 5) and the appearance of sponsored links (color, size and style).

Advertisements exactly match the users’ queries, because they are triggered with keywords, just the same as ads displayed in the NetSprint and WP search engine. That is why CTR in these ads amounts to several percent.

2. Between the results on the list

This ad model can be placed simultaneously with Site Search. It can be created via the partner’s panel under the “ad code” tab by selecting the “create your own ad” option. By placing it between the natural search results, the user is given a chance to see ads selected according to context. CTR in these ads rarely falls below 1%.

Important! We suggest that ad color should possibly match the website’s color code, i.e. the color of the ad’s background, description and title should match the color of these elements on the website.

3. Above the results on the list

This ad model can be used as an alternative for Site Search. It focuses the user’s attention on itself even before he or she starts browsing natural search results.

Important! Remember that ads open in a new window, so you will not lose any website traffic.

4. Next to the results on the list

This is one of the most popular advertising models. Most often it is a160×600 pixel skyscraper or a 300×250 pixel rectangle. Note that despite the fact that it is visually appealing, it is usually less effective than the options described above, because the user tends to focus on the list and rarely looks beyond the list itself.

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