The most profitable advertising models on discussion forums

This time we want to take a closer look at the most effective advertising models used on discussion forums, which are widely different than classic web pages containing articles. First of all, classic ad models, such as the 750×100 billboards or 160×600 skyscrapers are not very effective in this situation. Internet users tend to ignore everything that appears beyond the forum’s frame, focusing only on posted content. That is why we have to look for other, non-standard advertising models. These can be created using the partner’s panel under the “ad code” tab by choosing the “create your own ad” option.

Below are some of our own ideas for ads that bring in much higher revenue than classic advertising models. Click to enlarge the photo.

Remember! It is always worth testing various solutions and use your own creativity and the flexibility of ad sizes!

1. Between posts

Everybody knows that the heart of any discussion forum is the discussion itself. Internet users visit forums to seek advice, but also to share their own knowledge with others. That is why they focus on the exchange of information among the users. By placing ads directly next to posts, we give users a chance to learn about the contextually selected advertising offer. We suggest that you should test two different options:

a) as a dedicated post

The website’s owner pastes the ad script (e.g. a 300×250 rectangle or three strips one below another, as shown in the visualization) in e.g. every second or third post.

b) as a strip between posts

The website’s owner pastes the ad script e.g. between every second and third post.

Important! We suggest that ad color should possibly match the website’s color code, i.e. the color of the ad’s background, description and title should match the color of these elements on the website.

2. Below posts

Some discussion forums are built differently than classic ones, i.e. they display only one comment, while the other comments are presented as titles. These forums should contain ads placed directly below the featured post, as they stand a higher chance of being noticed by the user.

3. Between topic titles

Advertisements placed between article titles on discussion forums have significant potential. Anyone who wants to take part in the discussion has to visit the page containing the list of threads. Therefore, you should take advantage of this fact.

Remember that the ad model should match the appearance of titles, i.e. if the page presents discussion threads by showing the thread title only, you should use a narrow strip.

However, if the page presents the thread title accompanied with a short description in a separate line, you should use a similarly built model:

4. On successive thread pages

Discussion forums that are so extensive that posts do not fit on a single page, because users add so many posts under a given thread, should take advantage of this fact and place ads next to page numbers.

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Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką
Adkontekst Intertext - nowe możliwości zarabiania
Adkontekst Exclusive - minimalne rozmiary form ekskluzywnych