The most profitable advertising models in articles

Based on our experience, the most effective advertisements are those that are directly surrounded with article text. The reader’s eye focuses on the article’s contents and rarely follows the contents of the left or right column. That is why ads should be placed within the Internet user’s field of view.

Below are some examples of interesting and effective methods of incorporating ads into the text. Click to enlarge the photo.

1. Below article leads
Ads placed between the article’s lead and content are often the most profitable. After the user takes a look at the article’s contents, he or she may also register the ad. If the context of the ad matches the article’s contents, the reader is more likely to take interest in the ad.

Important!Remember that ads open in a new window, so you will not lose any website traffic.
Important! If possible, try to choose an advertisement model compatible with Adkontekst Exclusive advertising.

2. As an in-text rectangle
Rectangle ads belong to the most popular advertising models on the Internet. The most common form is a 300×250 pixel rectangle with 4 ads without URLs. No wonder that these boxes are highly valued by Publishers as profitable advertising models. Rectangle ads also work very well in articles. There are three options for placing a rectangle ad in the text:

• Right text float
This model is effective, because the ad is placed directly next to the contents of the article read by the user. This kind of ad gives users a chance to familiarize themselves with and make use of advertisers’ offers.

• Left text float

• Text-dividing
These ads are especially popular on websites containing relatively long articles. The ad divides the text, focusing the user’s attention on itself. If the ads do not attract the user’s interest, he or she can scroll down the screen to continue reading. However, if the ad seems to meet the user’s needs, he or she may click it and visit the website that contains the offer.
Important! Remember that ads open in a new window, so you will not lose any website traffic.

Important! If the size of your website’s article section allows, you can also check out the effectiveness of the widened 336×280 pixel rectangle with 4 ads and URLs or 5 ads without URLs.

3. Directly below the article
This form is effective due to the fact that after the user finishes reading the article, he or she is presented with ads that are contextually related to the content that was interesting enough to make the user read the entire article. The reader gets a chance to respond to the article’s contents by making use of services and products advertised. The ads themselves are presented as narrow strips one below another and resemble “also check out” or “more about” sections. We suggest that ad title colors should match the article title’s color.

Important! The minimum width of this ad should be at least 580 pixel. If the article section is narrower, you should use a 475×200 pixel version with 4 ads.
Important! The 580×100 (minimum) version ensures that text ads will also alternate with the Adkontekst Exclusive graphics-and-text advertisements.