Presented below is a checklist of factors that directly impact the amount of revenue gained from contextual advertising. By clicking one of the titles, you will be taken to a page with a detailed description of a given topic. Your are welcome to read the descriptions and start testing.

If you have any thoughts to share with others, please send them to: kontakt@adkontekst.pl. The authors of the most interesting and, naturally, most effective ideas will receive our corporate freebies.

1. Ad colors

2. Placement

a) websites containing many articles
b) discussion forums
c) websites with internal search engines

3. Different model tests

4. Adkontekst Exclusive-compatible modele

5. Adkontekst Intertext

6. Adkontekst SiteSearch

I jeszcze jeden podobny wątek dotyczący blogów. W zasadzie żaden znany nam system blogowy (czy to polski Blox.pl czy zagraniczne Blogspot.com i Blogger.com) nie dają swoim użytkownikom możliwości otagowania swoich postów znacznikami, aby wyświetlać Intertext.

Jest na to jednak rada. Wymaga ona dokonania drobnej edycji w skrypcie, który generujecie w panelu partnera Adkontekst. Należy w linijce
nsix_params.adareas = ['intertext1'];//

usunąć zupełnie wyrażenie ‘intertext1′ pozostawiajac same nawiasy [].

linijka powinna wyglądać więc tak:
nsix_params.adareas = [];//

Nie trzeba już tagować serwisu - system sam będzie szukał słów na całej stronie.

Witajcie,

otrzymaliśmy informacje, że skrypty boksów, które generujecie w panelu partnera nie działają na popularnym wśród bloggerów Blogspot.com (czyli inaczej Blogger.com). faktycznie, trzeba dokonać drobnej edycji skryptu w 3 miejscach:

1. w pierwszej linijce skryptu należy przed kończącym go “if” dodać wyrażenie

2. następnie ustawiamy kursor zaraz przed “if” i klikamy raz klawisz “Enter”

3. przed kończącym /script jeszcze w tej samej linijce dopisujemy wyrażenie

Jeśli będą problemy - piszcie na maila kontakt@adkontekst.pl

To pay out money from your Adkontekst account you should:

1. Fill in, print and send 2 copies of agreement to:

NetSprint.pl Sp. z o.o.
Bieżanowska 7 street
02-655 Warsaw

If you lost your agreement you will find it here: private person (PL) version or legal person (PL) version.

2. When we get it, your access to “Rachunek” sections in your Panel will be activated (or “Faktura” section if you are legal person).

3. You fill in the bill or invoice, print it and send to us.

4. As soon as we got your document we will transfer money for your bank account.

If you got any questions please write to: kontakt@adkontekst.pl

Oto skrypt, który przyspiesza ładowanie się reklam Adkontekst na stronie.

One of the questions asked most frequently right before or after joining Adkontekst is: “How much can I earn?”. It is just as important as difficult to answer. In this post we will introduce you to the basic factors that determine Adkontekst earnings.

Factors that determine earnings level are:

• number of users,
• website subject matter and ad adjustment,
• cost per click - CPC,
• click through rate - CTR,
• effective cost per thousand impressions - eCPM.

The number of website users is one of the most important factors that determine Adkontekst earnings. The more visitors come to your website, the bigger the chances that some of them will click on an ad.

In the Adkontekst network we have websites from big Internet portals (e.g. WP.pl, Gazeta.pl, o2.pl) to niche private websites. The big ones generate even several million impressions a day. The small ones - several hundred or thousand impressions.

Taking into consideration the experiences of our Partners Adkontekst earnings can range from several PLN a day for small, private websites to several hundred PLN a day for the bigger websites.

Website subject matter and ad adjustment

If you run a big website with varied content the system that chooses ads will be able to better adjust ads to your website.  Internet users are far more willing to click on ads well adjusted to the website content.

To help the system choose better ads for the content of your website we recommend you to choose the right thematic categories and to divide the website into several channels.

Price per click - CPC

We have no influence over CPC because it is set by our Advertisers. It is, however, good to know that the minimum CPC in the Adkontekst network is 0.15 point for the fixed CPC model and 0.18 point in the maxCPC model. You can find more information on CPC in the Adkontekst price list.

What is also worth mentioning is that our Publishers get a certain part of the CPC paid by the Advertiser. Your share ranges from 35% to 50% of the CPC. It is granted on the basis of the quality and number of users on the website submitted to Adkontekst. If at present your website has more high quality content and more users than at submission you can write to us and ask for changing your rate. After an audit of your website we will make a decision regarding modifying your share.

Click Through Rare - CTR

CTR value depends mostly on the adjustment of ads and on ad display position. In general, the closer to the content the ads are, the higher the click frequency. CTR can range from decimals of a percent on huge portals to more that 10% on well optimised smaller websites.

Effective cost per thousand impressions - eCPM

Get to know eCPM in this entry.

This entry is intended especially for those who only just start their acquaintance with contextual advertising. However, we hope that also old ‘cunning fellows’ will find some new information.

Contextual advertising should be understood as advertising in search engine results and in the form of ad boxes displayed on websites federated in content networks. Let’s focus on the second type. Here is an example, so that everybody know what we’re talking about: an Internet user browses the www.moto.wp.pl website. At the very bottom he sees a billboard with three text ads or one graphic-text ad.

The essence of contextual advertising is that the ad adjusts to the content of a website by itself. The Advertiser doesn’t have to worry about targeting ads in order to display them only to the Advertiser’s potential clients. The system chooses ads that best contextually suit a given website. It is the so called ‘pull advertising’: the Internet user browses the Internet for information by typing keywords into a search engine or by browsing websites devoted to the topic of the Internet user’s interest. Contextual ads adjust to the content of websites.

For the user it means that he or she will not be drowned in unwanted ads of no interest. He or she will see ads thematically related to the topic of his or her interest. If a person enters www.moto.wp.pl only ads related to parts and car accessories, car dealers, garages and similar topics will be displayed. The Internet user treats Sponsored Links not as obtrusive advertising but as advice and the answer to his questions and problems.

For you as an owner or administrator of a website it means that your ad income will grow. Users will click much more frequently on ads related to their interests. And you will earn much more at the same impression number.

Now you know how elastic Adkontekst is when it comes to creating different ad forms.

All you have to do to check out our standard ad forms is enter the specially prepared Ad formats website (PL) at Adkontekst.pl.  You are welcome to visit.

Czasami piszecie do nas z pytaniem ile maksymalnie reklam możecie umieścić na jednej podstronie.

Sometimes you ask us how many ads you can place on your websites.

This year, after consultations with you, we have decided to change the maximum box number to 12 (from 10).

Now you can place 12 ad boxes in a maximum of 3 ad forms on each sub site of your website.

It means that you can create ad forms e.g. in the following configurations:

• 3 forms with 4 boxes each,   
• 2 forms with 6 boxes each,
• or even 1 form with 12 boxes.

Channels have two basic functions. Firstly they are the second level of adjusting ads to your websites. By choosing a channel you can give ‘suggestions’ about the character and topic of the website to the system responsible for ad adjustment. Secondly, thanks to channels you can use advanced statistics - you can check detailed data for each channel separately. The second option is especially important when it comes to ad form optimisation.

How to add a channel?

You have to fill in a form after clicking the ‘channels’ link in the Publisher Panel; as in the example below.

Adding a new channel in the Adkontekst Panel

Name: it is a very important element. Thanks to it you will be able to identify the channel. In the example I have used the name ‘Screens - Heading’. Thanks to this I will be able to monitor statistics for the form placed in the heading of the Screen category.

Type: We can select between superior and secondary channels, e.g. for the Computers channel.

Category: It is extremely important to choose the right category. Thanks to the right category the system will choose ads better adjusted to the website content.

Enable Exclusive ads: The last element is choosing whether we want to display Exclusive ads in the channel. We encourage you to enable Exclusive ads. Their minimum CPC is PLN 0.50 so you can count on higher earnings.

CAUTION!

Sometimes you ask why the global statistics do not match the sum of channel statistics. The reason is simple. The global statistics are gathered differently than the channel statistics. Therefore, if you place ad forms from different channels on one sub site, the impression statistics for the channels will differ from the global statistics.