Kup reklamę tutaj

12:47 PM  |  Posted by robert
Category: Functionalities

Miło nam poinformować, że uruchomiliśmy nową funkcjonalność o nazwie „KUP reklamę tutaj” dostępną w skryptach Adkontekst. W ramach tej opcji boksy reklamowe z metką tekstową oraz o szerokości większej niż 60 pikseli, wzbogacone zostały o nowy link „KUP reklamę tutaj”, znajdujący się w tej samej linii, co metka Adkontekst.

Po kliknięciu w ten link potencjalny reklamodawca Państwa serwisu może w łatwy sposób stworzyć i uruchomić kampanię reklamową z poziomu layera emitowanego na Państwa stronie. Model sprzedaży został tak przygotowany, aby skrócić proces zakupu kampanii do niezbędnego minimum (sprzedawane są pakiety kliknięć w opcji: na danym serwisie, w kategorii tematycznej lub w całej sieci). Dodatkowym usprawnieniem jest możliwość płatności online.

kup-reklame-tutaj

Narzędzie „KUP Reklamę tutaj” maksymalnie upraszcza zakup powierzchni reklamowej udostępnionej przez Państwa w ramach programu Adkontekst. Dodatkowo sugerowane ceny za kliknięcie w proponowanych pakietach zostały przygotowane tak, aby CPC było wyższe niż osiągane u Państwa średnie CPC w danej kategorii. Docelowo pozwoli to stymulować wzrost Państwa przychodów. Z drugiej strony ceny za pakiet kliknięć są tak skalkulowane, aby nie stanowiły bariery wejścia dla reklamodawców MSP.

Link będzie aktywny dla placementów, w których obsługiwana jest metka tekstowa wewnątrz formy reklamowej. Program nie wymaga zatem żadnego dodatkowego zaangażowania z Państwa strony.

Wstawienie boksów reklamowych w przykuwających uwagę miejscach, tak, aby zachęcały do wykupienia reklamy na stronie ułatwi potencjalnym reklamodawcom dostęp do Państwa powierzchni reklamowej. Gdyby jednak ktoś z Państwa chciał wyłączyć tę opcję, jest to możliwe z poziomu Panelu wydawcy, we właściwościach poszczególnych kanałów.

SiteSearch – an idea for making money on your search engine traffic

05:47 PM  |  Posted by Łukasz Ciechanek
Category: Functionalities

Site Search is a new advertising model addressed to owners of websites that make use of an internal search engine, such as portals, auction websites, online stores, real-estate websites, classifieds websites and price comparison websites. With Site Search you can place Sponsored Links in your website’s search results.

With Site Search you can utilize and combine the potential of the search engine available on the Partner’s website and the Adkontekst advertisement resources. Site Search enables partners to place Sponsored Links above, next to or below the natural search results. Partners also decide about the amount of ads (up to 5) and the appearance of sponsored links (color, size and style). Moreover, ads open in a new window, so users do not leave the partner’s website.

Site Search features

* ads match the user’s queries, because they are triggered with keywords, exactly the same as ads displayed in the NetSprint and WP search engine;
* up to 5 sponsored links can be defined;
* fully-customizable link appearance;
* competition filter blocks ads from your competition;
* quick and easy implementation.

Site Search benefits:

* you can make additional money without assigning advertising space on the website for graphical and text ads;
* results match query contents
* high CTR (click through rate) – average CTR of search engine campaigns is more than 7%.

Site Search is implemented at the level of the Adkontekst partner’s panel under the Site Search tab. The panel contains a search engine script, which should be pasted into your own search engine’s script. The tab is available after submitting a request for implementing the tool to our e-mail address: wyszukiwarka@adkontekst.pl.

Intertext - new earning possibilities

12:27 PM  |  Posted by Maciej Swoboda
Category: Functionalities

We are pleased to inform that today we launch a new Adkontekst earning possibility - Intertext. Intertext is a new ad form activated by moving the cursor on a highlighted word in the content. The system analyses the website content and chooses keywords. It highlights them with a double line as an active link. If a user moves the cursor on such a word, the ad appears.

Adkontekst Intertext

Intertext features:

  • Intertext is an non-invasive ad form easily accepted by users
  • Intertext is displayed on the layer so it doesn’t compete with other ads on a website and does not change the website structure.
  • The system chooses ads on two levels: the thematic category of the website and words from the content,
  • Both text and Exclusive forms are displayed,
  • The system adjusts ads to the maximum of 4 words on one sub site.

How to start with Intertext?

At present Intertext display is available for Partners that pass additional website verification. The basic criterion is high website quality and a lot of high quality text. That is why Intertext will work best for those of you, who have websites rich in content (e.g. news, reviews, blogs). Intertext enables advertising space enlargement. At the same time you can keep the previous ad forms (text ads, Adkontekst Exclusive). We would like to invite you to send applications to intertext@adkontekst.pl or via our contact form and to test Intertext.

Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na forach internetowych
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką
Adkontekst Exclusive - minimalne rozmiary form ekskluzywnych

Fund transfer

09:00 AM  |  Posted by Łukasz Ciechanek
Category: Functionalities

Fund transfer is a tool unique on our market. It enables Adkontekst network Partners to exchange money earned in the programme to their own advertising. The Partners also get a bonus: additional 40% of the funds.

It means that for each PLN 100 assigned to fund transfer the Partner gets PLN 140 to use for the Partner’s own advertising in search results and the Adkontekst content network.
For example: if you transfer PLN 250 your advertising budget will amount to PLN 350.

Thanks to this tool Adkontekst Partners have the possibility of gaining new clients for their products and services as well as new users for their websites. All this at an attractive CPC rate.
Fund transfer can be conducted in the ‘fund transfer‘ section of the Partner Panel. You have to fill the chosen sum and confirm your decision by clicking the ‘transfer’ button. The money will immediately appear on the Client account which you reach by choosing the ‘ad boxes‘ section in the left menu of the Partner Panel.

Minimum ad form sizes for Adkontekst Exclusive

11:26 AM  |  Posted by Maciej Swoboda
Category: Functionalities

Adkontekst Exclusive graphic-text ads can be displayed in the following standard ad forms:

  • Rectangle - 300×250 px
  • Billboard - 750×100 px
  • Skyscraper - 160×600 px

However, as you could have already noticed, Adkontekst Exclusive displays also in bigger and smaller ad forms. The maximum ad form sizes are given here, the minimum ad form sizes are as follows:

  • Rectangular forms:
    • 540×170 px
    • 380×190 px
    • 250×250 px40
  • Billboard forms- 580×100 px
  • Skyscraper forms - 160×400 px

Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na forach internetowych
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką
Adkontekst Intertext - nowe możliwości zarabiania

Check how flexible Adkontekst is

09:35 AM  |  Posted by Maciej Swoboda
Category: Functionalities

Today we want to show that in Adkontekst you can create an almost unlimited number of unique ad forms that can be fully adjusted to the layout of your website.

Below we present a list of very interesting forms:

ciekawa-forma-1.png

ciekawa-forma-2.png

ciekawa-forma-3.png

ciekawa-forma-4.png

And you? Have you created any interesting ad forms in Adkontekst? Send them to optymalizuj@adkontekst.pl - the best forms will be placed on our blog with a link to the authors website!

How to get domain statistics?

12:55 PM  |  Posted by Maciej Swoboda
Category: Functionalities

If we had well developed websites (e.g. horizontal portals) that include a lot of varied content surely we would have created several different channels with different thematic categories in order to better adjust ads to the content of our website. Thanks to that we would have access to detailed statistics on each channel but we would not have the full picture - we would lack a summary for the whole portal. How can we deal with this problem?

Superior channels can help. Here I have already written how to create channels. Now I will focus on showing how to get a summary of statistics for a given domain using channels.

In order to get global statistics you have to create a superior channel named e.g. ‘domain.pl’. After that all channels created for the domain should be created as sub channels of the ‘domain.pl’ channel. Thanks to this operation we can analyse statistics for each sub channel as well as global statistics for all ads on ‘domain.pl’.

We see the whole picture and if we have more than one website we know exactly how much each of them has earned.

Competition filter

03:30 PM  |  Posted by Maciej Swoboda
Category: Functionalities

Thanks to the competition filter you can block specific ads from your website. You can block them by adding their target domains to the competition filter list.

Why block ads?

We have created this tool to enable you to block ads of your competition. For example, if we run a computer store and also earn on Adkontekst ad display we wouldn’t want to see ads of a competing computer store on our website.

The filter will also come in handy when an ad is really badly adjusted to the content of our website and we expect that nobody will click on it.

How to block ads?

To block ads you have to log into the Publisher Panel, click the ‘competition filter’ link and enter domains that you want to block. Ads are blocked after about an hour from adding to the filter.

If you enter a domain competition.pl the system will also block all ads from its sub domains, e.g. subdomain.competition.pl.

Search Adkontekst search engine

04:28 PM  |  Posted by Maciej Swoboda
Category: Functionalities

Search Adkontekst is a full quality Internet and website search engine that you can place everywhere on your website.

Thanks to adding our search engine you will not only make a major functionality available to your users but can also earn more, because Sponsored Links appear above the natural search results. If a user clicks on such a link you generate more income.

How to add Search Adkontekst to my website?

Adding the search engine to a website is very similar to placing normal ads and it shouldn’t cause any trouble. The only difference is that you have to generate 3 codes and place them on your website.

Below you will find instructions:

In the Publisher Panel click the ‘AdkontekstSearch’ link and go to search engine code generator.

Firstly you have to generate the search engine code for the website on which you want to place the search engine.

adkontekst-search-1.png

You choose how many links you want to display (you can choose from 5, 10 and 20), whether you want the search form to appear on the search result page, whether the family filter should be turned on; and you enter your domain name.

You have to place the code in the code of the sub site on which you want to display search results.

In the second step you have to adjust the search result link layout.

adkontekst-search-2.png

It is a CSS code that can be freely modified in order to adjust it to the layout of your website. The standard layout is identical with the netsprint.pl layout. The CSS code should be added to the heading of your website, between markers, or pasted into your CSS sheet.

The third step is the search box code.

adkontekst-search-3.png

Here you have to enter the precise address of the search result page and set the number of links in the search results.

You paste the generated code exactly were you want the search box to appear.

These 3 steps give you a fully functional search engine.