Presented below is a checklist of factors that directly impact the amount of revenue gained from contextual advertising. By clicking one of the titles, you will be taken to a page with a detailed description of a given topic. Your are welcome to read the descriptions and start testing.

If you have any thoughts to share with others, please send them to: kontakt@adkontekst.pl. The authors of the most interesting and, naturally, most effective ideas will receive our corporate freebies.

1. Ad colors

2. Placement

a) websites containing many articles
b) discussion forums
c) websites with internal search engines

3. Different model tests

4. Adkontekst Exclusive-compatible modele

5. Adkontekst Intertext

6. Adkontekst SiteSearch

Są tacy, którzy uważają, że stały monitoring sprawności funkcjonowania ich stron WWW to we współczesnym e-biznesie konieczność. I okazuje się coraz częściej, że nie są to wypowiedzi największych portali w polskim Internecie, ale właścicieli serwisów, które generują dla nich regularne przychody. Sprawdzony i skuteczny system monitoringu pozwala nawet stosunkowo niewielkim wydawcom sieciowym zaoszczędzić tysiące złotych rocznie. Na rynku istnieje kilka systemów monitoringowych, z których polecić możemy usługi świadczone przez Monity.pl. Przeanalizujmy przykład podesłany przez tego dostawcę.
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I jeszcze jeden podobny wątek dotyczący blogów. W zasadzie żaden znany nam system blogowy (czy to polski Blox.pl czy zagraniczne Blogspot.com i Blogger.com) nie dają swoim użytkownikom możliwości otagowania swoich postów znacznikami, aby wyświetlać Intertext.

Jest na to jednak rada. Wymaga ona dokonania drobnej edycji w skrypcie, który generujecie w panelu partnera Adkontekst. Należy w linijce
nsix_params.adareas = ['intertext1'];//

usunąć zupełnie wyrażenie ‘intertext1′ pozostawiajac same nawiasy [].

linijka powinna wyglądać więc tak:
nsix_params.adareas = [];//

Nie trzeba już tagować serwisu - system sam będzie szukał słów na całej stronie.

Witajcie,

otrzymaliśmy informacje, że skrypty boksów, które generujecie w panelu partnera nie działają na popularnym wśród bloggerów Blogspot.com (czyli inaczej Blogger.com). faktycznie, trzeba dokonać drobnej edycji skryptu w 3 miejscach:

1. w pierwszej linijce skryptu należy przed kończącym go “if” dodać wyrażenie

2. następnie ustawiamy kursor zaraz przed “if” i klikamy raz klawisz “Enter”

3. przed kończącym /script jeszcze w tej samej linijce dopisujemy wyrażenie

Jeśli będą problemy - piszcie na maila kontakt@adkontekst.pl

Based on our experience, the most effective advertisements are those that are directly surrounded with article text. The reader’s eye focuses on the article’s contents and rarely follows the contents of the left or right column. That is why ads should be placed within the Internet user’s field of view.

Below are some examples of interesting and effective methods of incorporating ads into the text. Click to enlarge the photo.

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This time we want to take a closer look at the most effective advertising models used on discussion forums, which are widely different than classic web pages containing articles. First of all, classic ad models, such as the 750×100 billboards or 160×600 skyscrapers are not very effective in this situation. Internet users tend to ignore everything that appears beyond the forum’s frame, focusing only on posted content. That is why we have to look for other, non-standard advertising models. These can be created using the partner’s panel under the “ad code” tab by choosing the “create your own ad” option.

Below are some of our own ideas for ads that bring in much higher revenue than classic advertising models. Click to enlarge the photo.

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A lot of our partners own websites with internal search engines (e.g. classifieds, travel or real-estate websites, online stores). By entering keywords in the search engine field, the user obtains a list of results. All result pages on websites that contain a high number of articles look similar (e.g. www.focus.pl/sport or http://technologie.gazeta.pl/technologie). These pages contain previews of articles from a given category available on the website.

Below are some suggestions for ads that work best on websites of this type. Click to enlarge the photo.

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Most of you would consider it to be self-evident that there are two schools of emphasizing ads and matching them to the website’s layout. The question is which of these is better and whether it is better at all. The answer is simple: it depends. Details in just a moment:

1. Full-integration tactics

Ads placed close to the text should possibly match the website’s color code, i.e.:

a) ad title color should be the same as article or link titles on the page

b) color of URLs, if included, should match the link color on the page

c) ad background color should match the website’s background color

d) frame background can also match the website’s background color

Based on our experiences, the most effective ads on websites containing many articles and extensive commentaries are those that are directly surrounded by the text. The reader’s eye focuses on the article’s contents and rarely follows the other website sections. You can read more about this on our blog. That is why it is best to present the user with ads that, being selected on the basis of context, elaborate on the subject that attracted the user to the article in the first place. The page linked above contains our suggestions for interesting and, most importantly, profitable models of these ads.

2. Emphasis tactics

The emphasis tactics should be used in the following cases:

a) A 750×100 pixel billboard ad on the top of the website (often alternated with CPM ads)

b) A 160×600 pixel skyscraper ad on the right or utmost left column

c) Websites with little text (e.g. with games or MP3s)

This method is used due to the fact that ads of this type are very popular and if they blend in with the website’s layout too much, Internet users tend to ignore them both consciously and subconsciously. They focus on the main article and totally ignore everything that does not stand out enough to attract their attention. Your ads can be perfectly targeted and still they will remain inconspicuous.

Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na forach internetowych
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką

Oto skrypt, który przyspiesza ładowanie się reklam Adkontekst na stronie.

We have already written about one of the most important indicators - eCPM - here. Today we would like to introduce some simple actions that you can undertake to try to improve your eCPM.

eCPM is:

eCPM=(Total earning/Number of impressions)x1000

The formula shows that in order to improve eCPM we have to either improve earnings (influenced by cost per click - CPC - and click through rate - CTR) or reduce ad impression frequency.

Below you can find some advice regarding improving eCPM:

• Less ad boxes on the website According to the regulations you can place as much as 3 ad codes on a website. Sometimes it is beneficial not to display the code in your footer. It is usually the least frequently clicked code. You don’t have to resign from that code on all sub sites. You can delete it only where the click number is the least significant.
• Deleting ads from sites with low eCPM If reducing the box number doesn’t help you should consider deleting ads from the least effective sub sites.
• Describing each sub site with relevant meta tags One of the elements analysed by the Adkontekst robot in the course of adjusting ads to website content is the meta tag description of a website (especially the title, description and keywords). Good meta tag description for each sub site enables the system to choose better ads that will be clicked more frequently.
• Choosing the right thematic category Choosing the thematic category that best describes a website helps our system to choose better ads. Here you can read more about channels and categories.

Of course this isn’t all. Because the topic is very wide we will return to it once in a while.