Oto skrypt, który przyspiesza ładowanie się reklam Adkontekst na stronie.

Site Search is a new advertising model addressed to owners of websites that make use of an internal search engine, such as portals, auction websites, online stores, real-estate websites, classifieds websites and price comparison websites. With Site Search you can place Sponsored Links in your website’s search results.

With Site Search you can utilize and combine the potential of the search engine available on the Partner’s website and the Adkontekst advertisement resources. Site Search enables partners to place Sponsored Links above, next to or below the natural search results. Partners also decide about the amount of ads (up to 5) and the appearance of sponsored links (color, size and style). Moreover, ads open in a new window, so users do not leave the partner’s website.

Site Search features

* ads match the user’s queries, because they are triggered with keywords, exactly the same as ads displayed in the NetSprint and WP search engine;
* up to 5 sponsored links can be defined;
* fully-customizable link appearance;
* competition filter blocks ads from your competition;
* quick and easy implementation.

Site Search benefits:

* you can make additional money without assigning advertising space on the website for graphical and text ads;
* results match query contents
* high CTR (click through rate) – average CTR of search engine campaigns is more than 7%.

Site Search is implemented at the level of the Adkontekst partner’s panel under the Site Search tab. The panel contains a search engine script, which should be pasted into your own search engine’s script. The tab is available after submitting a request for implementing the tool to our e-mail address: wyszukiwarka@adkontekst.pl.

We are pleased to inform that today we launch a new Adkontekst earning possibility - Intertext. Intertext is a new ad form activated by moving the cursor on a highlighted word in the content. The system analyses the website content and chooses keywords. It highlights them with a double line as an active link. If a user moves the cursor on such a word, the ad appears.

Intertext features:

• Intertext is an non-invasive ad form easily accepted by users
• Intertext is displayed on the layer so it doesn’t compete with other ads on a website and does not change the website structure.
• The system chooses ads on two levels: the thematic category of the website and words from the content,
• Both text and Exclusive forms are displayed,
• The system adjusts ads to the maximum of 4 words on one sub site.

How to start with Intertext?

At present Intertext display is available for Partners that pass additional website verification. The basic criterion is high website quality and a lot of high quality text. That is why Intertext will work best for those of you, who have websites rich in content (e.g. news, reviews, blogs). Intertext enables advertising space enlargement. At the same time you can keep the previous ad forms (text ads, Adkontekst Exclusive). We would like to invite you to send applications to intertext@adkontekst.pl or via our contact form and to test Intertext.

Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na forach internetowych
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką
Adkontekst Exclusive - minimalne rozmiary form ekskluzywnych

One of the questions asked most frequently right before or after joining Adkontekst is: “How much can I earn?”. It is just as important as difficult to answer. In this post we will introduce you to the basic factors that determine Adkontekst earnings.

Factors that determine earnings level are:

• number of users,
• website subject matter and ad adjustment,
• cost per click - CPC,
• click through rate - CTR,
• effective cost per thousand impressions - eCPM.

The number of website users is one of the most important factors that determine Adkontekst earnings. The more visitors come to your website, the bigger the chances that some of them will click on an ad.

In the Adkontekst network we have websites from big Internet portals (e.g. WP.pl, Gazeta.pl, o2.pl) to niche private websites. The big ones generate even several million impressions a day. The small ones - several hundred or thousand impressions.

Taking into consideration the experiences of our Partners Adkontekst earnings can range from several PLN a day for small, private websites to several hundred PLN a day for the bigger websites.

Website subject matter and ad adjustment

If you run a big website with varied content the system that chooses ads will be able to better adjust ads to your website.  Internet users are far more willing to click on ads well adjusted to the website content.

To help the system choose better ads for the content of your website we recommend you to choose the right thematic categories and to divide the website into several channels.

Price per click - CPC

We have no influence over CPC because it is set by our Advertisers. It is, however, good to know that the minimum CPC in the Adkontekst network is 0.15 point for the fixed CPC model and 0.18 point in the maxCPC model. You can find more information on CPC in the Adkontekst price list.

What is also worth mentioning is that our Publishers get a certain part of the CPC paid by the Advertiser. Your share ranges from 35% to 50% of the CPC. It is granted on the basis of the quality and number of users on the website submitted to Adkontekst. If at present your website has more high quality content and more users than at submission you can write to us and ask for changing your rate. After an audit of your website we will make a decision regarding modifying your share.

Click Through Rare - CTR

CTR value depends mostly on the adjustment of ads and on ad display position. In general, the closer to the content the ads are, the higher the click frequency. CTR can range from decimals of a percent on huge portals to more that 10% on well optimised smaller websites.

Effective cost per thousand impressions - eCPM

Get to know eCPM in this entry.

We have already written about one of the most important indicators - eCPM - here. Today we would like to introduce some simple actions that you can undertake to try to improve your eCPM.

eCPM is:

eCPM=(Total earning/Number of impressions)x1000

The formula shows that in order to improve eCPM we have to either improve earnings (influenced by cost per click - CPC - and click through rate - CTR) or reduce ad impression frequency.

Below you can find some advice regarding improving eCPM:

• Less ad boxes on the website According to the regulations you can place as much as 3 ad codes on a website. Sometimes it is beneficial not to display the code in your footer. It is usually the least frequently clicked code. You don’t have to resign from that code on all sub sites. You can delete it only where the click number is the least significant.
• Deleting ads from sites with low eCPM If reducing the box number doesn’t help you should consider deleting ads from the least effective sub sites.
• Describing each sub site with relevant meta tags One of the elements analysed by the Adkontekst robot in the course of adjusting ads to website content is the meta tag description of a website (especially the title, description and keywords). Good meta tag description for each sub site enables the system to choose better ads that will be clicked more frequently.
• Choosing the right thematic category Choosing the thematic category that best describes a website helps our system to choose better ads. Here you can read more about channels and categories.

Of course this isn’t all. Because the topic is very wide we will return to it once in a while.

Fund transfer is a tool unique on our market. It enables Adkontekst network Partners to exchange money earned in the programme to their own advertising. The Partners also get a bonus: additional 40% of the funds.

It means that for each PLN 100 assigned to fund transfer the Partner gets PLN 140 to use for the Partner’s own advertising in search results and the Adkontekst content network.
For example: if you transfer PLN 250 your advertising budget will amount to PLN 350.

Thanks to this tool Adkontekst Partners have the possibility of gaining new clients for their products and services as well as new users for their websites. All this at an attractive CPC rate.
Fund transfer can be conducted in the ‘fund transfer‘ section of the Partner Panel. You have to fill the chosen sum and confirm your decision by clicking the ‘transfer’ button. The money will immediately appear on the Client account which you reach by choosing the ‘ad boxes‘ section in the left menu of the Partner Panel.

This entry is intended especially for those who only just start their acquaintance with contextual advertising. However, we hope that also old ‘cunning fellows’ will find some new information.

Contextual advertising should be understood as advertising in search engine results and in the form of ad boxes displayed on websites federated in content networks. Let’s focus on the second type. Here is an example, so that everybody know what we’re talking about: an Internet user browses the www.moto.wp.pl website. At the very bottom he sees a billboard with three text ads or one graphic-text ad.

The essence of contextual advertising is that the ad adjusts to the content of a website by itself. The Advertiser doesn’t have to worry about targeting ads in order to display them only to the Advertiser’s potential clients. The system chooses ads that best contextually suit a given website. It is the so called ‘pull advertising’: the Internet user browses the Internet for information by typing keywords into a search engine or by browsing websites devoted to the topic of the Internet user’s interest. Contextual ads adjust to the content of websites.

For the user it means that he or she will not be drowned in unwanted ads of no interest. He or she will see ads thematically related to the topic of his or her interest. If a person enters www.moto.wp.pl only ads related to parts and car accessories, car dealers, garages and similar topics will be displayed. The Internet user treats Sponsored Links not as obtrusive advertising but as advice and the answer to his questions and problems.

For you as an owner or administrator of a website it means that your ad income will grow. Users will click much more frequently on ads related to their interests. And you will earn much more at the same impression number.

Now you know how elastic Adkontekst is when it comes to creating different ad forms.

All you have to do to check out our standard ad forms is enter the specially prepared Ad formats website (PL) at Adkontekst.pl.  You are welcome to visit.

Czasami piszecie do nas z pytaniem ile maksymalnie reklam możecie umieścić na jednej podstronie.

Sometimes you ask us how many ads you can place on your websites.

This year, after consultations with you, we have decided to change the maximum box number to 12 (from 10).

Now you can place 12 ad boxes in a maximum of 3 ad forms on each sub site of your website.

It means that you can create ad forms e.g. in the following configurations:

• 3 forms with 4 boxes each,   
• 2 forms with 6 boxes each,
• or even 1 form with 12 boxes.

Adkontekst Exclusive graphic-text ads can be displayed in the following standard ad forms:

• Rectangle - 300×250 px
• Billboard - 750×100 px
• Skyscraper - 160×600 px

However, as you could have already noticed, Adkontekst Exclusive displays also in bigger and smaller ad forms. The maximum ad form sizes are given here, the minimum ad form sizes are as follows:

• Rectangular forms:
  • 540×170 px
  • 380×190 px
  • 250×250 px40
• Billboard forms- 580×100 px
• Skyscraper forms - 160×400 px

Zobacz także:
Najbardziej przychodowe formy w artykułach
Najbardziej przychodowe formy na forach internetowych
Najbardziej przychodowe formy na serwisach z własną wyszukiwarką
Adkontekst Intertext - nowe możliwości zarabiania